In 2012, the design studio Straight started a concept – with the aim of showcasing and promoting unique and contemporary conceptual design, by up-and-coming designers. Since the beginning, several successful exhibitions have been produced both in Stockholm and Milan.

The innovative creators act in different disciplines, coming from various countries and producing objects that inspire the most. Odd pieces, those that stand out and playfully explore the idea of what a certain object normally stands for – ultimately expanding its concept.

The web shop and showroom make these amazing products even more accessible to see, feel and acquire. The assortment of amazing designers and products expands continuously. 


For inquiries, please contact us at

or visit us at

Crooked Concept / Straight Design
Västmannagatan 47
113 25 Stockholm, Sverige